UNICEF
People don't know landmines are still a problem around the world. To raise awareness without being annoying, we gave Minesweeper (a game our 25-35 year old target grew up with) an interactive twist.
1. Users play the classic game of Minesweeper by stepping on the interactive tiles.
2. Step on a mine, get the message of the campaign.
3. “Last year 5,000 people didn't survive landmines. www.StopLandmines.org”
1. Users play the classic game of Minesweeper by stepping on the interactive tiles.
2. Step on a mine, get the message of the campaign.
3. “Last year 5,000 people didn't survive landmines. www.StopLandmines.org”
