America’s most well-known bookstore hadn’t advertised in years. So in a retail environment increasingly defined by online shopping and faceless algorithms, we set out to show that there’s simply no substitute for the curation, expertise, and good ole fashioned wonder you'll find wandering the aisles at Barnes & Noble.
To remind folks that we're the home of Harry Potter, we ran this brand spot during the release of the latest film in the franchise, Fantastic Beasts: The Crimes of Grindelwald.
Across television & digital, we reminded consumers that when it comes to super fans, nobody knows them better than our 23,000 Booksellers.
Senior Copywriter
Morgan Perrine
Art Director
Eduardo Camacho
Allyn Scherr
Keegan Sanford
Copywriter
Alexis Carr
Chandler Bullock
Taylor Schumaker
Design
Melissa DeOliveira
Account
Elena Grasmann
Pedro Gómez
Quinn Levin
Harry Potter Consultant
Angela Li
Strategy
Nushien Fateh
Producers
Stacy Flaum
Sheena Wagaman
Directors
Matt Smukler
Ben & Dave
Editor
Jai Shukla
Jim Ulbrich
Color
Tim Masick
Company3
Production
Community Films
Nomad Editing