Barnes & Noble

Brand Relaunch

America’s most well-known bookstore hadn’t advertised in years. So in a retail environment increasingly defined by online shopping and faceless algorithms, we set out to show that there’s simply no substitute for the curation, expertise, and good ole fashioned wonder you'll find wandering the aisles at Barnes & Noble.

MEET THE BOOKSELLERS

Across television & digital, we reminded consumers that when it comes to super fans, nobody knows them better than our 23,000 Booksellers.

Potter  —  J.K. Rowling called it "adorable!"

Thrill Seekers

Chosen One

Green Orchid

Boardgamers

George R.R. Martin

PRE-ROLL

Continue To Still Defending The Realm

Scents of Summer

CINEMA

To remind folks that we're the home of Harry Potter, we ran this brand spot during the release of the latest film in the franchise, Fantastic Beasts: The Crimes of Grindelwald.

Spells

CREDITS

Havas New York
2018-2019

CCO
Harry Bernstein

President
Tim Maleeny

ECD
Israel Garber

CD
Joseph Delhommer
Nick Elliott

Account
Elena Grasmann
Pedro Gómez
Quinn Levin

Harry Potter Consultant
Angela Li

Strategy
Nushien Fateh

Producers
Stacy Flaum
Sheena Wagaman

Directors
Matt Smukler
Ben & Dave

Editor
Jai Shukla
Jim Ulbrich

Color
Tim Masick
Company3

Production
Community Films
Nomad Editing

©2006-2019  Joseph Delhommer
High fives to all the awesome folks who helped make all this stuff possible.

joseph@alwaysplotting.com
+1 305 213 9497
Brooklyn, NY