Barnes & Noble

Brand Relaunch

America’s most well-known bookstore hadn’t advertised in years. So in a retail environment increasingly defined by online shopping and faceless algorithms, we set out to show that there’s simply no substitute for the curation, expertise, and good ole fashioned wonder you'll find wandering the aisles at Barnes & Noble.

MEET THE BOOKSELLERS

Across television & digital, we reminded consumers that when it comes to super fans, nobody knows them better than our 23,000 Booksellers.

Potter — J.K. Rowling called it "adorable!"

Thrill Seekers

Chosen One

Green Orchid

Boardgamers

George R.R. Martin

PRE-ROLL

Continue To Still Defending The Realm

Scents of Summer

CINEMA

To remind folks that we're the home of Harry Potter, we ran this brand spot during the release of the latest film in the franchise, Fantastic Beasts: The Crimes of Grindelwald.