Roadside Assistance
2015 Chicago Marathon Activation
Liberty Mutual wanted to showcase their Roadside Assistance service. Problem is, to experience it, you have to already be a customer and be in trouble. So we offered Roadside Assistance at another place people need help on the road — the 2015 Chicago Marathon.
Digital Sign-Up Experience
On The Ground: Chicago Marathon
CREDITS
ACD
Joseph Delhommer
Stephen Klinck
Design Director
Sean A. Murray
Senior Copywriter
Catherine Johns
Marty Bonacorso
Senior Art Director
Melissa Ploysophon
Account Lead
Angela Li
Account
Talia Rossman
Kaitlin Kelly
Brian Demick
Madeline Cross
Senior Digital Producer
Anna Santiago
Head of Production
Sylvain Tron
Executive Producers
Dana Vesci
Nick "Castle" Williams
Content Makers
Dexter Brierley
Evan Harms
Erik Nuenighoff
Director of Activations
Kelly Kozlowski