Roadside Assistance

2015 Chicago Marathon Activation

Liberty Mutual wanted to showcase their Roadside Assistance service. Problem is, to experience it, you have to already be a customer and be in trouble. So we offered Roadside Assistance at another place people need help on the road — the 2015 Chicago Marathon.

RA_overview

Digital Sign-Up Experience

RA_website

On The Ground: Chicago Marathon

LM-RSA-Event_1
IMG_4301
LM-RSA-Event_7
LM-RSA-Event_9
RA_event_RecoveryTent
CREDITS

ACD
Joseph Delhommer
Stephen Klinck

Design Director
Sean A. Murray

Senior Copywriter
Catherine Johns
Marty Bonacorso

Senior Art Director
Melissa Ploysophon

Account Lead
Angela Li

Account
Talia Rossman
Kaitlin Kelly
Brian Demick
Madeline Cross

Senior Digital Producer
Anna Santiago

Head of Production
Sylvain Tron

Executive Producers
Dana Vesci
Nick "Castle" Williams

Content Makers
Dexter Brierley
Evan Harms
Erik Nuenighoff

Director of Activations
Kelly Kozlowski

©2006-2020 Joseph Delhommer
High fives to all the awesome folks who helped make all this stuff possible.
joseph@alwaysplotting.com
+1 305 213 9497
Brooklyn, NY