Edible
Rebrand

Edible Arrangements' business had evolved from just helping people celebrate one or two special occasions a year. So we dropped 'Arrangements', created a poppy design system, and repositioned Edible from occasional indulgences to everyday 'just becauseible' treats.

RELAUNCHIBLE

The brand relaunch debuted with an anthem TV spot, tasty snackable videos, radio, outdoor, experiential activations and social.

MORE LOVEIBLES

Throughout the year, we gave consumers even more reasons to treat themselves and others, filling their feeds with tasty Edible products.

Donutible

Father's Day

Fruit Cones

Halloween

Holidays

PRESS

CREDITS

Havas New York
2018

CCO
Harry Bernstein

ECD
Israel Garber

CD
Joseph Delhommer

Copywriter
Nick Delisi

Art Director
Eduardo Camacho

Design
Mikey Burton

Account
Elena Grasmann
Lindsay Day
Quinn Levin

Producers
Jill Meschino
Adam Copeland

Daniel Roversi
Colin Tarpey
Christina Armano

Director
No Brushing

Photography
Michael Kraus

Editor
Hanne Vaughn

Color
Sofie Borup
Company3

Production
Blacklist
Studio6
Delicious Content

©2006-2019  Joseph Delhommer
High fives to all the awesome folks who helped make all this stuff possible.

joseph@alwaysplotting.com
+1 305 213 9497
Brooklyn, NY