There's an incredible amount of passion and effort that goes into every cup of Green Mountain Coffee. Which is why we decided to tell the stories behind each coffee flavor – in the time it takes to brew your cup. I helped bring these spots to life while Tommy & Naz, the creative leads on the account, were busy producing other Keurig work.
We traveled to Indonesia to meet the actual farmers who have been growing this amazing coffee for generations.
And then climbed some mountains up in Vermont.