How do you launch a new product for something no guy wants to talk about? Be it premature ejaculation, or just wanting to last a little longer, K-Y wanted to help guys do something about it. Introducing K-Y Duration — a new spray for men that lets guys last longer in bed.
For a whole month, we took over 60+ billboards across New York City & Las Vegas.
We finished off the outdoor campaign with a New Year's message that came a few month's early.
Yeah, we went there.
So we created a digital experience to answer them.