Tired of getting the same kind of applicants for the summer internship, Havas NY launched an entirely different approach to recruiting. We cut out the middle man and gave out our CCO Harry Bernstein's phone number, encouraging intern hopefuls to text an amazing idea in exchange for a job.
To get the word out we placed our CCO's mobile number around schools in 15 cities.
Harry Bee received over 2,000 texts across every continent. The agency also received the highest number of internship applications in agency history.
And we hired 40 unique and talented interns across all departments.
Havas New York
Chief of Staff
Head of Content Production
Christian de Biran