The A&F Forecast

How do you get teens to interact with your brand every day? You give them the daily weather forecast as only Abercrombie & Fitch can: with A&F models showing them how to dress for the day ahead. Seasonal looks were dynamically paired with local temperature and weather conditions and available on all devices.

Admittedly, this weather app might have featured a bit more clothing if we'd done it in today's climate.

THE CASE STUDY

RECOGNITION

2013 MMA Smarties – Gold, Mobile Website
2013 MMA Smarties – Global Agency of the Year in Mobile
2013 IAB MIXX – Bronze, Mobile Destination Site

CREDITS

R/GA
2013

CCO
Nick Law

ECD
Matt Marcus
Ken Erke

CD
Chris Hayes
Hyun Kim

Art Director
Joseph Delhommer

Copywriters
Raegan Allsbrook
Jaimie Walker

Visual Designer
William Wang

Production
Matthew Alland
Vanessa Jespersen-Wheat
Ashlye Ahearn
Megan Summers

Technology
Vinny Dibartolo
Juan Aizpuru
Jesse Beller
Lambert Torres
Abraham Velazquez
Ezequiel Lauria
Daniel Calligaro
Lucas Rudi

Editing
Mike Abrams
Ariel Nauchmann
Bharat Vohra
Jenna Kline

Sound Design
Michael Fuese

©2006-2019  Joseph Delhommer
High fives to all the awesome folks who helped make all this stuff possible.

joseph@alwaysplotting.com
+1 305 213 9497
Brooklyn, NY