Everyone in the bed-in-a-box category claims they've created 'the one perfect mattress'. But how can one bed be perfect for everyone? We challenged this thinking by having people imagine a world without choice, all to introduce a new bed-in-a-box brand that actually gives people a choice – tulo.
From naming the bed to telling the whole world about it, we did everything except design the actual mattress. We did offer.
These films helped spread the word: choice is back.
New York Post
2018 Webby Awards – Honoree, Best Copywriting
2018 Shorty Awards – Bronze, Integrated Campaign
2018 Shorty Awards – Shortlist, Art Direction
2018 Shorty Awards – Shortlist, Consumer Brand
Christian Maine de Biran
Tool of North America