tulo Mattress Launch
Everyone in the bed-in-a-box category claims they've created 'the one perfect mattress'. But how can one bed be perfect for everyone? We challenged this thinking by having people imagine a world without choice, all to introduce a new bed-in-a-box brand that actually gives people a choice – tulo.
'One' Is Not A Choice
These films helped spread the word: choice is back.
One Haircut
One Paper
One Pet
One Emoji
Holiday Outdoor
Social
With three comfort levels to choose from, we created 150 pieces of content that reminded the internet it has a choice when it comes to sleep.
Branding
From naming the bed to designing the logo to telling the whole world about it, we did everything except design the actual mattress.
We did offer.
PRESS
Fast Company
Bloomberg
New York Post
The Drum
Adweek
AWARDS
2018 Webby Awards – Honoree, Best Copywriting
2018 Shorty Awards – Bronze, Integrated Campaign
2018 Shorty Awards – Shortlist, Art Direction
2018 Shorty Awards – Shortlist, Consumer Brand
CREDITS
Design Directors
Robert Terlizzi
Salvador Velez
Art Director
Sarah Fisher
Matt Consolazio
Visual Designer
George Bokhua
Soojin Park
Copywriter
Chamsseddine Abdelhafidh
Blake Fromkin
Andrew Niemira
Account
Lindsay Day
Quinn Levin
Strategy
Elaine Purcell
John Redmond
Senior Digital Producer
Michael Dolce
Senior Producer
Jane Minehan
Photographers
Monica Stevenson
Christian Maine de Biran
Joey D’Amelio
Directors
Jerk Store
Editor
Zeke O'Donnell
Production
Tool of North America
Bandit
Tonic Films