tulo Mattress

Product Launch

Everyone in the bed-in-a-box category claims they've created 'the one perfect mattress'. But how can one bed be perfect for everyone? We challenged this thinking by having people imagine a world without choice, all to introduce a new bed-in-a-box brand that actually gives people a choice – tulo.

CASE STUDY

From naming the bed to telling the whole world about it, we did everything except design the actual mattress. We did offer.

ONE IS NOT A CHOICE

These films helped spread the word: choice is back.

One Haircut

One Paper

One Pet

One Emoji

HOLIDAY OUTDOOR

SOCIAL

With three comfort levels to choose from, we created 150 pieces of content that reminded the internet it has a choice when it comes to sleep.

BRAND IDENTITY DEVELOPMENT

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PRESS

Fast Company
Bloomberg
New York Post
The Drum
AdWeek

RECOGNITION

2018 Webby Awards – Honoree, Best Copywriting
2018 Shorty Awards – Bronze, Integrated Campaign
2018 Shorty Awards – Shortlist, Art Direction
2018 Shorty Awards – Shortlist, Consumer Brand