The A&F Forecast

THE A&F FORECAST

How do you engage an audience of teens every day? Give them two things they need on a daily basis: The weather, and a suggestion on how to look good in it. The A&F Forecast App presents your daily weather forecast as only Abercrombie & Fitch can. Hot A&F models in the latest seasonal looks are dynamically paired with local temperature and weather conditions, delivered responsively across devices and platforms.

CLIENT
Abercrombie & Fitch

HONORS
2013 MMA Smarties: Gold
2013 IAB MIXX: Bronze

PRESS
The Digital Age
Behance Advertising Served

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Agency
R/GA

CCO
Nick Law

ECD
Matt Marcus
Ken Erke


CD
Chris Hayes
Hyun Kim

Art Director
Joseph Delhommer

Copywriters
Raegan Allsbrook
Jaimie Walker

Visual Designer
William Wang

Production
Matthew Alland
Vanessa Jespersen-Wheat
Ashlye Ahearn
Megan Summers

Technology
Vinny Dibartolo
Juan Aizpuru
Jesse Beller
Lambert Torres
Abraham Velazquez
Ezequiel Lauria
Daniel Calligaro
Lucas Rudi

Editing
Mike Abrams
Ariel Nauchmann
Bharat Vohra
Jenna Kline

Sound Design
Michael Fuese