If Your Friends Were Average Insurance

average insurance friends

You wouldn’t keep a friend who wasn’t there for you. Why keep an insurance company that isn’t either? These digital films broke the formula of Liberty Mutual's familiar broadcast work featuring people sharing their insurance frustrations in front of the Statue of Liberty.

AGENCY
Havas New York

CLIENT
Liberty Mutual Insurance

Agency
Havas Worldwide NY

ECD
Israel Garber

CD
Josh Greenspan
Zack Holliday

ACD
Joseph Delhommer
Ben Levy


Senior Copywriter
Catherine Johns

Head of Production
Sylvain Tron

Executive Producer
Jill Meschino

Producer
Jane Minehan

Account Director
Ashley Heltne

Account Supervisor
Karina Moy