America’s most well-known bookstore hadn’t advertised in years. So in a holiday retail environment increasingly defined by online shopping, we set out to show that there’s simply no substitute for the curation, expertise, and good ol' fashioned wonder you'll find wandering the aisles at Barnes & Noble.
The campaign debuted on the big screen in theatres across America. The Harry Potter-themed brand spot also coincided with the release of the latest film in the franchise, Fantastic Beasts: The Crimes of Grindelwald.
Across television & digital, we reminded consumers that when it comes to super fans, nobody knows them better than our 23,000 Booksellers.