BARNES & NOBLE

America’s most well-known bookstore hadn’t advertised in years. So in a holiday retail environment increasingly defined by online shopping, we set out to show that there’s simply no substitute for the curation, expertise, and good ol' fashioned wonder you'll find wandering the aisles at Barnes & Noble. 

AGENCY
Havas New York

CLIENT
Barnes & Noble

Launch

The campaign debuted on the big screen in theatres across America. The Harry Potter-themed brand spot also coincided with the release of the latest film in the franchise, Fantastic Beasts: The Crimes of Grindelwald.

Booksellers

Across television & digital, we reminded consumers that when it comes to super fans, nobody knows them better than our 23,000 Booksellers.

Agency
Havas New York

CCO
Harry Bernstein

President
Tim Maleeny

Global ECD

Israel Garber

CD
Joseph Delhommer

Nick Elliot

Senior Writer
Morgan Perrine

Art Director
Eddie Camacho

Account
Elena Grasmann
Pedro Gómez
Quinn Levin

Strategy
Nushien Fateh


Harry Potter Consultant
Angela Li


Executive Producer
Stacy Flaum
Jill Meschino
Sheena Wagaman

Line Producer
Gayleen Sharon

Director
Matt Smukler


Editor
Jai Shuka
Jim Ulbrich

Color
Tim Masick
Company3

Production
Community Films
Nomad Editing