The Post-It war that spread around the world.

It started with a “Hi” from our neighbors across the street. We responded with our own Post-It art and soon took the battle to social media. The world joined in, using #CanalNotes and #PostitWars to show off their own Post-It wars. Two weeks later, we brought the war to an end using 6,000 post-it notes to drop the mic with a design covering the entire building façade.

AGENCY
Havas New York

HONORS
Cannes Lions – Shortlist, Design
New York Festivals – Bronze, Environmental Design
One Show – Merit, Design
One Show – Merit, Print & Outdoor

The initiative received 500 million PR impressions
in just two weeks.

And trended #1 on Reddit.

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Agency
Havas New York

CCO
Toygar Bazarkaya

ECD
Jason Musante


Senior Design Director
Bryan Haker

ACD
Joseph Delhommer


Senior Copywriter
Catherine Johns

Designer
Eun Sung Do


Director of Social Marketing
Larry Lac


Social Strategist
Eléonore Glowinski

Social Editor
Jeffrey Kieslich

Strategist
Lisha Klopper


Associate Director of Communications
Carly Wengrover

Director of Agency Strategic Affairs
Laure Ayel


Account

Jamie Boseli
Clair Casey


 

Head of Content - North America
Sylvain Tron

Executive Producer
Nick Williams

Content Creators
Dexter Brierley
Erik Nuenighoff
Jenna Fidellow

Motion Designer
Brian Cariaga