EDIBLE REBRAND

Edible Arrangements has always been about helping people share their love on special days of the year — from Birthdays, to Mother’s Day, to Valentine’s Day. But as their business evolved from just arrangements, we saw an opportunity to help them stand for sweetening everyday moments, too. So we shortened the name, invented a poppy world of color, custom emojis, and delectibly quippy copywriting, repositioning Edible from occasional indulgences to just becauseible treats.

AGENCY
Havas New York

CLIENT
Edible Arrangements

Launch

The brand relaunch debuted with an anthem TV spot, tasty snackable videos, radio, outdoor, experiential activations and social.

Loveibles

Throughout the year, we gave consumers even more reasons to treat themselves and others, filling their feeds with tasty Edible products.

Agency
Havas New York

CCO
Harry Bernstein

ECD

Israel Garber

CD
Joseph Delhommer

Art Director
Eddie Camacho

Copywriter
Nick Delisi

Account
Elena Grasmann
Lindsay Day
Quinn Levin

Strategy
Nushien Fateh


Executive Producer
Jill Meschino

Head of Content Production
Adam Copeland


Senior Producer
Daniel Roversi
Colin Tarpey


Producer
Christina Armano

 

Director
No Brushing


Photography
Michael Kraus

Editor

Hanne Vaughn

Colorist
Sofie Borup
Company3

Production
Blacklist
Studio6
Delicious Content