K-Y DURATION

Every guy has wanted to last longer. And now there’s something we can do about it.
Introducing K-Y Duration — a new spray for men that lets us all last longer in bed.

AGENCY
Havas New York

CLIENT
RB / K-Y

HONORS
Lürzer's Archive 01.17
ADDYS - Gold, Silver x3

OBIE – Silver, Contextual OOH

No one talks about premature ejaculation.
At least, not like these guys.

"LOCKER ROOM"

In Times Square during the month of October,
we reminded everyone it's never good to be too early,
especially in the bedroom.

To let every guy know they can now last longer,
we took over 60+ billboards across New York City & Las Vegas.

ky_duration_pr_dontgetofftoosoonky_duration_pr_dontgetofftoosoon
ky_duration_ooh_lincolntunnel_mockup_v02ky_duration_ooh_lincolntunnel_mockup_v02
ky_duration_ooh_m431a_mockup_v04ky_duration_ooh_m431a_mockup_v04
ky_duration_ooh_bryantpark_mockup_v03ky_duration_ooh_bryantpark_mockup_v03
ky_duration_ooh_urbanpanel_mockup_v01ky_duration_ooh_urbanpanel_mockup_v01

And to round things out, we let the animals do the talking.

ky_duration_ooh_vegasharmon_sunset_churtleky_duration_ooh_vegasharmon_sunset_churtle

Agency
Havas New York

CCO
Toygar Bazarkaya

ECD
Israel Garber

CD

Luke Hughett
Sean Lee

ACD
Joseph Delhommer

Writer

Eric Bertuccio

Account
Katy Milmoe
Jennifer Lo Sicco

Sarah Louie
Amy Beck

Strategy
Kristen DiLandro


Head of Production
Sylvain Tron

Executive Producer
Laura Shuey
Christopher Masters

Producer
Rachel Roderman


Director
Benji Weinstein


Editor
Michael Ramirez

Production
Tool of North America
Studio6