Liberty Stands With You

LIBERTY STANDS WITH YOU

We're all familiar with those ads where people complain about their bad insurance while in front of the Statue of Liberty. So after 3 years, it was time to change things up. We launched a new tagline, "Liberty Stands With You" and a new campaign that showed what life is like on the Liberty side.

AGENCY
Havas New York

CLIENT
Liberty Mutual Insurance

Agency
Havas New York

CCO
Toygar Bazarkaya

ECD
Israel Garber

GCD
Zack Holliday
Mike Sullivan
Josh Greenspan

ACD
Joseph Delhommer
Eric Molina
Ronney Chong

Senior Writer

Catherine Johns

Account
Morgan Seamark
David Shaw
Brian Demick
Pedro Gomez
Karina Moy
Talia Rossman
Alaina Lentin

Strategy
Jane Goodman
Mark Mulvey
Zara Louy


Head of Production
Sylvain Tron

Executive Producer
Jill Meschino


Senior Producer
Liz Hodge

Junior Producer
Alex Zubak


Director
David Shafei


Editor
Michael Ramirez

Production
World War 7