Chicago Marathon Roadside Assistance

ROADSIDE ASSISTANCE

Liberty Mutual wanted to showcase their Roadside Assistance service. Problem is, to experience it, you have to already be a customer and be in trouble. So we offered Roadside Assistance at another place people need help on the road — the 2015 Chicago Marathon.

AGENCY
Havas New York

CLIENT
Liberty Mutual Insurance

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Agency
Havas Worldwide NY

CCO
Toygar Bazarkaya

ECD
Jason Musante
Israel Garber

CD
Josh Greenspan
Zack Holliday

ACD
Joseph Delhommer
Stephen Klinck

Design Director
Sean A. Murray

Senior Copywriter
Catherine Johns

Account Lead
Angela Li

 

Account
Talia Rossman
Kaitlin Kelly
Brian Demick
Madeline Cross


Senior Digital Producer
Anna Santiago


Head of Production
Sylvain Tron

Executive Producers
Dana Vesci
Nick "Castle" Williams


Content Makers
Dexter Brierley
Evan Harms
Erik Nuenighoff


Director of Activations
Kelly Kozlowski