Text Harry Bee

TEXT HARRY BEE

To build excitement around Havas New York's internship program, we launched an entirely different approach to recruiting. We cut out the middle man and gave out our CCO Harry Bernstein's phone number, encouraging intern hopefuls to text an amazing idea in exchange for a job.

AGENCY
Havas New York

Case Study

Giving Out Harry's Digits

To get the word out we placed our CCO's mobile number around schools in 15 cities.

So What Happened?

Harry Bee received over 2,000 texts across every continent. The agency also received the highest number of internship applications in agency history.

And we hired 40 unique and talented interns across all departments.

Agency
Havas New York

CCO
Harry Bernstein

CD

Joseph Delhommer

Senior Copywriter
Taylor Schumaker

Account
Elena Grasmann

HR Lead
Lindsey Bagg

Chief of Staff
Carly Wengrover

Head of Content Production
Adam Copeland

Executive Producer
Colin Tarpey
Amanda Huelse

Photography
Joseph Delhommer
Christian de Biran

Joey D'Amelio

Editor
David Brien

Production
Studio6