Tulo Bed-In-A-Box

TULO MATTRESS

Everyone in the bed-in-a-box category claims they've created 'the one perfect mattress'. But how can one bed be perfect for everyone? We challenged this thinking by having people imagine a world without choice: from a sloth being the only pet to a semicolon being the only punctuation mark. All to introduce a new bed-in-a-box brand that actually gives people a choice – tulo.

AGENCY
Havas New York

CLIENT
Mattress Firm

HONORS
Webby Awards
Shorty Awards

PRESS
Fast Company
Bloomberg
New York Post
The Drum
AdWeek

Brand Identity Development

From the name to colors to logo to packaging, we designed the brand from the ground up.

upload-30417a50-be53-11e7-8f9c-679b53216c8fupload-30417a50-be53-11e7-8f9c-679b53216c8f
tulo_identity_gridtulo_identity_grid

Agency
Havas New York

CCO
Toygar Bazarkaya

ECD

Israel Garber

GCD
Mike Sullivan

ACD
Joseph Delhommer

Callum Fitzhardinge

Account Director
Lindsay Day

Account Executive
Quinn Levin


Group Planning Director
Elaine Purcell

Senior Strategist
John Redmond


Senior Digital Producer
Michael Dolce

Senior Producer
Jane Minehan


Director
Jerk Store

Editor
Zeke O'Donnell

Production
Tool of North America
Bandit
Tonic Films