America’s most well-known bookstore hadn’t advertised in years. So in a retail environment increasingly defined by online shopping and faceless algorithms, we set out to show that there’s simply no substitute for the curation, expertise, and good ole fashioned wonder you'll find wandering the aisles at Barnes & Noble.
To remind folks that we're the home of Harry Potter, we ran this brand spot during the release of the latest film in the franchise, Fantastic Beasts: The Crimes of Grindelwald.
Across television & digital, we reminded consumers that when it comes to super fans, nobody knows them better than our 23,000 Booksellers.
Harry Potter Consultant
Ben & Dave