Audiobooks for book people, from book people
Why download an audiobook from one of those other platforms, when you can get it from America's bookstore instead? To announce the Barnes & Noble's new audiobook platform, B&N Audio, we created a 360 campaign that played up their reputation as the authority on books, physical and otherwise.
Malcolm Gladwell
We got help from one of the world's most famous book people, while also helping launch his latest title, "Talking To Strangers."
Strangers
Social
We brought our cutout posters to life, reminding folks they can listen to B&N Audio titles however they please.
Cutouts
We took advantage of B&N store windows to let customers know there's a new way to enjoy the books on our shelves.
Radio & Podcast
We're Listening
Pre-Roll
Domestic Affairs
CREDITS
CD
Joseph Delhommer
Nick Elliott
Senior Art Director
Eddie Camacho
Senior Copywriter
Nick Terzis
Design
Melissa DeOliveira
Director
Brendan Gibbons
Editor
Jai Shukla
Color
Sofie Borup
Company3
Production
Station Film
Nomad Editing