123 B&N Audio — Launch – Joseph Delhommer

Audiobooks for book people, from book people

Why download an audiobook from one of those other platforms, when you can get it from America's bookstore instead? To announce the Barnes & Noble's new audiobook platform, B&N Audio, we created a 360 campaign that played up their reputation as the authority on books, physical and otherwise. 

Malcolm Gladwell

We got help from one of the world's most famous book people, while also helping launch his latest title, "Talking To Strangers."

Strangers

Social

We brought our cutout posters to life, reminding folks they can listen to B&N Audio titles however they please.

bnaudio_speaker
bnaudio_earbuds
bnaudio_headphones

Cutouts

We took advantage of B&N store windows to let customers know there's a new way to enjoy the books on our shelves.

BN_Audio_Cutouts_WindowSign_Speaker
BN_Audio_Cutouts_WindowSign_Earbuds
BN_Audio_Cutouts_WindowSign_Headphones

Radio & Podcast

We're Listening

Pre-Roll

Domestic Affairs
CREDITS

Havas New York
2019

CCO
Harry Bernstein

President
Tim Maleeny

ECD
Israel Garber

CD
Joseph Delhommer
Nick Elliott

Senior Art Director
Eddie Camacho

Senior Copywriter
Nick Terzis

Design
Melissa DeOliveira

Digital Artist
Jasse Kyttanen

Account
Elena Grasmann
Quinn Levin

Producers
Jen Tenaglia
Charlie Williams

Director
Brendan Gibbons

Editor
Jai Shukla

Color
Sofie Borup
Company3

Production
Station Film
Nomad Editing

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©2006-2020 Joseph Delhommer
High fives to all the awesome folks who helped make all this stuff possible.