Edible Arrangements' business had evolved from just helping people celebrate one or two special occasions a year. So we dropped 'Arrangements' from the name, created a fresh design system, and repositioned Edible from holidays and special indulgences to everyday 'just becauseible' treats.
The brand relaunch debuted with an anthem spot, tasty snackable content, radio, outdoor, experiential activations and social.
Throughout the year, we gave consumers even more reasons to treat themselves and others, filling their social feeds with tasty Edible products.
Account
Elena Grasmann
Lindsay Day
Quinn Levin
Producers
Jill Meschino
Adam Copeland
Daniel Roversi
Colin Tarpey
Christina Armano
Director
No Brushing
Photography
Michael Kraus
Editor
Hanne Vaughn
Color
Sofie Borup
Company3
Production
Blacklist
Studio6
Delicious Content