Edible Rebrand

Edible Arrangements' business had evolved from just helping people celebrate one or two special occasions a year. So we dropped 'Arrangements' from the name, created a fresh design system, and repositioned Edible from holidays and special indulgences to everyday 'just becauseible' treats.

Edible Is Loveible

The brand relaunch debuted with an anthem spot, tasty snackable content, radio, outdoor, experiential activations and social.

Tasty Content

Throughout the year, we gave consumers even more reasons to treat themselves and others, filling their social feeds with tasty Edible products.

Donutible — We introduced a brand new product: a chocolate-covered apple slice in the shape of a donut. 
Father's Day
Fruit Cones
Halloween
Holidays
PRESS
CREDITS

Havas New York
2018

CCO
Harry Bernstein

ECD
Israel Garber

CD
Joseph Delhommer

Copywriter
Nick Delisi

Art Director
Eduardo Camacho

Design
Mikey Burton

Account
Elena Grasmann
Lindsay Day
Quinn Levin

Producers
Jill Meschino
Adam Copeland
Daniel Roversi
Colin Tarpey
Christina Armano

Director
No Brushing

Photography
Michael Kraus

Editor
Hanne Vaughn

Color
Sofie Borup
Company3

Production
Blacklist
Studio6
Delicious Content

©2006-2020 Joseph Delhommer
High fives to all the awesome folks who helped make all this stuff possible.