123 K-Y Duration — Launch – Joseph Delhommer

K-Y Duration Launch

How do you launch a new product for something no guy wants to talk about? Be it premature ejaculation, or just wanting to last a little longer, K-Y wanted to help guys do something about it. Introducing K-Y Duration — a new spray for men that lets guys last longer in bed.

Locker Room
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Dick Jokes Everywhere

For a whole month, we took over 60+ billboards across New York City & Las Vegas.

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New Years Eve...
In October?

We finished off the outdoor campaign with a New Year's message that came a few month's early.

PornHub

Yeah, we went there.

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People Had Questions

So we created a digital experience to answer them.

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PRESS
AWARDS

2017 Lürzer's Archive 01.17
2017 ADDYS - Gold, Silver  x 3
2017 OBIE - Silver, Contextual OOH

CREDITS

Havas New York
2017

CCO
Toygar Bazarkaya

ECD
Israel Garber

CD
Luke Hughett
Sean Lee

ACD
Joseph Delhommer
Eric Bertuccio

Senior Copywriter
Catherine Johns

UX Director
Kathrin Hoffmann

Account
Katy Milmoe
Jennifer Lo Sicco
Sarah Louie
Amy Beck

Strategy
Kristen DiLandro

Head of Production
Sylvain Tron

Executive Producer
Laura Shuey
Christopher Masters

Producer
Rachel Roderman

Director
Benji Weinstein

Editor
Michael Ramirez

CGI / Retouching
Garrigosa Studio

Production
Tool of North America
Studio6

‹ ADP: Breaking Barriers
› Barnes & Noble
©2006-2020 Joseph Delhommer
High fives to all the awesome folks who helped make all this stuff possible.