K-Y Duration Launch
How do you launch a new product for something no guy wants to talk about? Be it premature ejaculation, or just wanting to last a little longer, K-Y wanted to help guys do something about it. Introducing K-Y Duration — a new spray for men that lets guys last longer in bed.
Locker Room
Dick Jokes Everywhere
For a whole month, we took over 60+ billboards across New York City & Las Vegas.
New Years Eve...
In October?
We finished off the outdoor campaign with a New Year's message that came a few month's early.
PornHub
Yeah, we went there.
People Had Questions
So we created a digital experience to answer them.
PRESS
AWARDS
2017 Lürzer's Archive 01.17
2017 ADDYS - Gold, Silver x 3
2017 OBIE - Silver, Contextual OOH
CREDITS
ACD
Joseph Delhommer
Eric Bertuccio
Senior Copywriter
Catherine Johns
UX Director
Kathrin Hoffmann
Account
Katy Milmoe
Jennifer Lo Sicco
Sarah Louie
Amy Beck
Strategy
Kristen DiLandro
Head of Production
Sylvain Tron
Executive Producer
Laura Shuey
Christopher Masters
Producer
Rachel Roderman
Director
Benji Weinstein
Editor
Michael Ramirez
CGI / Retouching
Garrigosa Studio
Production
Tool of North America
Studio6