How do you get teens to interact with your brand every day? You give them the daily weather forecast as only Abercrombie & Fitch can: with A&F models showing them how to dress for the day ahead. Seasonal looks were dynamically paired with local temperature and weather conditions and available on all devices.
Admittedly, this weather app might have featured a bit more clothing if we'd done it in today's climate.
2013 MMA Smarties – Gold, Mobile Website
2013 MMA Smarties – Global Agency of the Year in Mobile
2013 IAB MIXX – Bronze, Mobile Destination Site